AAHOA and USTA Applaud New National Travel and Tourism Strategy


U.S. Secretary of Commerce Gina Raimondo announced the new National Travel and Tourism Strategy which focuses on the federal government’s efforts to support the U.S. travel and tourism industry and sets an ambitious 5-year goal of attract 90 million international visitors to the United States each year.

The BIDEN ADMINISTRATION’s new National Travel and Tourism Strategy sets a 5-year goal of attracting 90 million international visitors to the United States each year. Two major US hospitality industry associations applauded the strategy as a step forward in restoring the travel industry.

New Tourism Strategy Aims to Support Widespread Economic Growth in the U.S. Travel and Tourism Industry AAHOA thanked the U.S. Department of Commerce Secretary Gina Raimondo and the Tourism Policy Council for their continued leadership and support.

“[An expected] 90 million international visitors will drive strong economic growth,” said Laura Lee Blake, President and CEO, AAHOA. “The estimated $279 billion in annual spending by these visitors will not only help the hotel and hospitality industry, but the entire U.S. economy as well. We commend Secretary Raimondo’s new National Travel and Tourism Strategy and commend her efforts to aggressively rebuild travel and tourism in the United States.

“The travel and tourism industry has been hit hard by the COVID-19 pandemic, and our recovery depends on increased international travel to the United States,” said AAHOA President Neal Patel. “Encouraging visitation and facilitating safe and efficient travel to and within the United States will help promote jobs and recover lost income.”

The The United States Travel Association said that the travel and tourism strategy came at an important time when U.S. international travel spending was still 78% below 2019 levels last year.

“We commend the leadership of Commerce Secretary Raimondo and the Tourism Policy Council and applaud the ambitious goal of attracting 90 million visitors annually to the United States by 2027. The strategy sets out specific actions the government can take to rebuild our travel economy and make it more globally competitive than it was before the pandemic,” said USTA President and CEO Roger Dow. “There is a lot of work to do, but the administration must begin by immediately repealing the pre-departure testing requirement for all vaccinated international air travelers and take steps to significantly reduce visa wait times. “

However, Dow pointed out that more than 40 countries have safely removed their pre-departure testing requirement and a recent survey found that 54% of international travelers were less likely to visit the United States with the requirement still in place. .

“Average wait times for visa appointments have also climbed to over a year in some of our key source markets, preventing millions of people from visiting. US Travel will continue to work closely with our government partners to advance the strategic growth of inbound travel and reduce the barriers to inbound travel that remain in place,” he said.

The plan announced June 6 aims to promote the United States as a top travel destination, including expanding marketing efforts to encourage visits to underserved and underrepresented communities; facilitate safe and efficient travel to and within the country and its territories; ensuring diverse and accessible tourism experiences; and fostering resilient and sustainable travel and tourism with the aim of reducing the sectors’ contributions to climate change.

The AAHOA, USTA, and American Hotel & Lodging Association also recently welcomed another move by the Biden administration to stop requiring pre-departure COVID testing for fully immunized international travelers entering the country from of July 12.

“The onerous requirement is over,” Blake said in another statement. “COVID-19 testing for international travelers has hampered the recovery of the travel and hospitality industry, and now we can all expect an increase in demand for international travel.”

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