Activation of the national social enterprise strategy


“Imagine if we had a national social enterprise strategy for Australia. We are now on our way.

The National Social Enterprise Strategy (SENS) project has entered its next phase of development: activation, which includes changes in governance and the appointment of a executive director.

SENS, which began in 2020, aims to create a long-term national strategy for Australia’s social enterprise sector that unleashes positive social, cultural and environmental impact and a targeted recovery towards COVID-19.

Belinda Morrissey, CEO of the English Family Foundation and Chair of the SENS Advisory Board, said SENS was an important and exciting initiative.

“Our common ambition is to make social enterprises work as usual,” said Morrissey.

In the first phase, the The Yunus Center conducted research in the social enterprise sector, in Australia and abroad. He found that the social enterprise sector in Australia is fragmented, underserved and not realizing its potential.

This hampers his ability to self-organize and leverage better coordination, a broad profile and understanding, as well as access to resources and support in relation to the public value that he has. he created.

Research also showed that there was broad support for a strategy that would set a common direction for social enterprise in Australia; improve collaboration and coordination within and around the sector; increase the visibility and credibility of social enterprise; and unlock new resources for the sector and build capacity.


Read more: Now is the time to switch to an Australian social enterprise strategy

Based on these learnings, the project has now entered the next phase, which will establish an organizational infrastructure to bring the sector together nationally, develop a plan to engage the government, and develop a national strategy and investment case. .

Jess Moore has been appointed to lead SENS as Executive Director, with the support of the SENS Advisory Board, which includes:

  • Belinda Morrissey (President), CEO of the English Family Foundation;
  • Alex Hannant (vice-president), professor of practice and co-director at the Yunus Center, Griffith University;
  • Matt Pfahlert, CEO of the Australian Center for Rural Entrepreneurship and Social Enterprise Academy Australia;
  • Tara Anderson, Marketing Manager at Social Traders and Director at The Dragonfly Collective;
  • Alexie Seller, co-CEO of Enterprise Learning Projects and facilitator of Impact North;
  • Adrian Appo, Head of First Nations at Yajilarra Trust; and
  • David Brookes, founding member of the Social Enterprise Network of Victoria and former CEO of Social Traders.

The project also received support from the Snow Foundation and the English Family Foundation as the first members of the philanthropic collaboration to support the activation phase.

Morrissey said social enterprise was an idea “whose time has come”.

“Imagine what our industry can accomplish if we come together to unleash its power,” she said.

“Imagine if we had a national social enterprise strategy for Australia. We are now on our way.


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