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Coral reefs are fragile and seriously threatened by overexploitation, destructive fishing practices, pollution and climate change.
Scientists estimate that if the world does nothing, 90% of the world’s tropical reefs will be gone by 2043, affecting nearly 500 million people who depend on it for food, income and coastal protection.
There is hope
Thanks to the pet food brand Sheba by Mars Incorporated, as well as help from governments, universities, businesses and NGOs, Hope Reef was established in 2019 in response to the loss of reefs in the world.
It is the world’s largest coral reef restoration program off the coast of Sulawesi, Indonesia, and is located on the Salisi ‘Besar reef platform near Bontosua Island.
The reef is built to spell the word “HOPE”, hence the reason there is literally hope.
It’s even visible on Google Earth and Maps:
Cutting-edge technology to the rescue
The Hope Reef Project uses handmade reef star structures, known as the Mars Assisted Reef Restoration System (MARRS), which are locally sourced and handcrafted by the local people of Bontosua.
You can do your part too and it’s as easy as watching a video on YouTube. No kidding!
All you have to do is watch The Film That Grows Coral, a short 1 minute 38 second video of stunning underwater visuals and learn how coral reefs are threatened with extinction and its importance not only for the sea. marine life, but also for our lives too.
Each watch of the video raises funds for reef restoration through Sheba’s campaign partners, The Nature Conservancy – a global conservation organization dedicated to conserving land and water for a world where people and nature can thrive.
By the end of 2029, Sheba and its parent company Mars Incorporated hope to restore more than 185,000 square meters of coral reef around the world – roughly the size of 148 Olympic swimming pools.
We are delighted to report that since the start of the Hope Reef project, the coral cover around Bontosua Island has increased from 5% to 55%. The abundance of fish has increased by 300%. Other species, like sharks and turtles, are also returning. “
Wee Li Ying, Country Director, Mars Pet Nutrition Malaysia
Do your part in reef restoration and watch the video so we have more corals today and more fish tomorrow.
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