Make “little shopping” part of your vacation strategy

This year, we are celebrating the 10th anniversary of the recognition of Small Business Saturday by the US Senate. The SBA co-sponsored “Little Store” celebration was launched by American Express to support small businesses as our economy emerged from the Great Recession. Over the following years, Americans used the day to support the small businesses that have been such a strong support for our communities.

Even as our country grapples with the COVID-19 pandemic, U.S. support for small business is unwavering. In 2020, U.S. buyers spent $ 19.8 billion on Small Business Saturday. This year, forecasters are predicting an even bigger holiday shopping season.

This is great news for small businesses across the country and here in Delaware. Many of our small businesses are continuing their recovery efforts, defying the headwinds of COVID just to keep their doors open.

For these small businesses, the upcoming Small Business Saturday efforts can be a lifeline.

Santa, featured last year, returns on Saturday for the 51st annual Wilmington Jaycees Christmas Parade, coordinated with Small Business Saturday in the city. After the Market Street parade, Santa will also be making appearances at small businesses in the city.

This Small Business Saturday – November 27 – let’s help stem the tide for these Main Street Moms and Dads who are working tirelessly to turn the page on this pandemic. Let’s go shopping small. Let’s make this holiday season count for small businesses.

Holiday shopping may have started at the start of the year, but as the holidays are in full swing, I urge you to make small business a part of your holiday shopping strategy. The new “Shop Small Map” at – Small Business Saturday ( – makes it easier than ever to find participating small businesses in your area. And, this year, the choice is yours:

  • In-person shopping leverages local in-person shopping and dining experiences, while avoiding potential long-distance shipping issues; and

  • Curbside pickup, local delivery, online shopping at home town retailers make “little shopping” easier.

And, of course, supporting small businesses doesn’t have to cost a dime: Remind neighbors to shop and dine small, invite friends and family to experience your favorite small businesses for themselves, and share your “favorite” small businesses. small purchases ”and where you shop on social media using #ShopSmall.

Whichever method you choose, supporting our Main Street Moms and Dads makes perfect sense. We know that small businesses have accounted for 65.1% of net job creation since 2000. And we know that, on average, 67 cents of every dollar spent on a small US business is pumped back into the local economy.

When our small business community is successful, we all succeed.

John Fleming is the Delaware District Director of the Small Business Administration.

This article originally appeared in the Delaware News Journal: Delaware Small Business Saturday: Support Our State’s Economy

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