Mars SHEBA brand once again commits to coral reef restoration

BRUSSELS, BELGIUM – March, Incorporated adopted the United Nations Sustainable Development Goal (SDG) 14, which is to “conserve and sustainably use the oceans, seas and marine resources”. The goal is also titled “Life Underwater” and is one of Business Avengers’ 17 Global Goals.

Mars joins large global companies such as Google, Diageo and Salesforce in Business Avengers. The business initiative was founded five years ago and focuses on tackling poverty, inequality and tackling climate change through urgent, collaborative and global action.

According to Mars, 90% of the world’s tropical reefs will become obsolete by 2043 if nothing is done to protect ocean ecosystems from plastic waste, overexploitation, unsustainable fishing practices and climate change.

To address this, the company has committed to reducing its greenhouse gas emissions by 27% by 2025 and 76% by 2050, compared to its 2015 levels. Also strives to achieve net zero emissions from its direct operations by 2040, as well as cost-saving initiatives for the packaging of its products.

“We care deeply about the health of our planet, our forests and the oceans, which are all completely interconnected,” said Barry Parkin, director of purchasing and sustainability at Mars. “The Business Avengers initiative underscores the importance of collaboration and cross-sector partnerships to catalyze positive change and accelerate progress, all through the lens of the United Nations Sustainable Development Goals. Businesses have a responsibility to do all they can to relieve vulnerable ecosystems and restore them where they can. As a purpose-built family business, we are focused on doing business in a way that creates a better and more sustainable world for humans and pets.

When it comes to sustainable fishing practices, Mars Petcare has partnered with the World Wildlife Fund (WWF) to achieve a 100% sustainable fish supply for its pet food and treat formulas. Currently, 81% of Mars Petcare’s fish sources are more sustainable than ever before, and no brand sources endangered fish species for their recipes. This partnership was recently renewed until 2025.

The company has also invested in “the world’s largest coral reef restoration project” in the world’s most vulnerable areas, including through its dog food brand SHEBA in the Spermonde Archipelago, near Indonesia. . In collaboration with The Nature Conservancy, Mars Petcare hopes to restore more than 185,000 square meters of coral reefs by 2029.

Since the project started two years ago, coral cover has increased from 5% to 55%, according to Mars Petcare, and the number of fish and the return of species to these reefs have also increased. The company’s SHEBA brand has made another 10-year investment in this coral reef restoration project.

“As we prepare for a future of more than 10 billion people and more pets, a sustainable business practice, led by science and caring for the planet and our oceans, is essential,” added David Smith, chief marine scientist at Mars. “Sustainable fish sourcing and coral restoration are just two ways Mars Petcare can support SDG 14. Our efforts around the world to restore and regenerate these precious ecosystems are yielding exciting results and having a positive impact on local communities, which we are delighted to see. We hope our efforts inspire others to join us, so that we can all play our part in helping to prevent the extinction of our coral reefs and the collapse of fisheries around the world. “

Learn more about sustainability in the pet food and treat industry.

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