SRO Motorsports Group has unveiled all the details of its 2030 sustainability strategy, based on a one-year program that assessed the company’s carbon footprint and identified key areas for improvement.
From using renewable energies to reducing and recycling waste, the overall plan makes environmental protection a crucial aspect of SRO’s day-to-day operations. The company will work with its key stakeholders to build a sustainable future for motorsport, while diversity and inclusion are also high on its priority list.
The news is timely, with world leaders currently meeting in Glasgow for the UN Climate Change Conference COP26. At this crucial moment, SRO seized the opportunity to launch a sustainable development strategy that revolves around three central pillars: events, teams and partners.
Throughout the 2022 season, the most visible example of SRO’s environmental action will be seen on race weekends. By working with circuits and suppliers around the world, the organization will minimize waste and maximize recycling. This will include the goal of eliminating single-use plastic from enclosures, an effort that began this year when single-use plastic bottles were phased out and replaced with reusable water bottles for ORS staff.
Similar policies will be encouraged in catering, while SRO has also provided advice to teams and circuits on the disposal and recycling of single-use plastic. Additionally, the company will make sustainable promotional items a priority in 2022. This will require the use of low impact resources for merchandising, branded materials and uniforms, reducing waste while supporting recycling.
The teams that participate in its series are the greatest driving force of SRO Motorsports Group and represent the second central pillar of the company’s sustainable development strategy. Competitors will be empowered to become carbon neutral through decarbonization tips and an online carbon calculator, while SRO will continue to provide carbon offset services through avoided deforestation.
A more diverse racing portfolio will also support the carbon neutral team program. To this end, SRO will launch its GT Experimental events in 2022, creating an alternative series that demonstrates the capabilities of both electric and hydrogen GT racing. In addition, the organization will encourage diverse teams and paddocks comprising members from under-represented backgrounds. Esports will continue to identify and support pilots from a larger talent pool, while plans are underway to create pilot and engineer programs focused on gender and nationality diversity.
The third pillar of the 2030 strategy will create partnerships that will provide zero carbon fuels and sustainable tires. SRO will work with innovators to ensure that its fuel delivers the power it needs with 60% less CO2 emissions by 2023, resulting in zero CO2 by 2030. This process will begin with the next tender. 2022, which requires a second generation biofuel derived from waste. or synthetic technologies.
The design of sustainable tires will also become a priority. This will focus on 100% collection and recovery of used tires from the start of the 2022 season, followed by recycling of used tires in 2024. Along with these efforts, there will be continued pressure for more durable tires. and more durable.
By concluding the 2021 season with a far-reaching sustainability strategy, SRO Motorsports Group has charted an ambitious path for the years to come. In doing so, it will seek to create a better future for motorsport while making its contribution to the protection of the global climate.